The large scale diamond mining is taking place in Botswana, Namibia, South Africa and Canada. Founded in 1888 by a British businessman, the company's name comes from the De Beers' brothers's farm based in South Africa, where a particularly lucrative mine was found. De Beers's key factors to find the perfect diamond are the scintillation and sparkle when you move the stone in front of your eyes and the brilliance and brightness coming out of the diamond due to the reflected white.
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