Fans instantly gravitated toward the brand's bold selection of colors, ranging from everyday neutrals to electric shades. ColourPop set itself apart from other makeup brands by offering modern, quality products at a price point that can't be beat eyeshadows start at US$5 and the brand's highly coveted liquid lipsticks start at only US$6.
ColourPop's range of products have grown to now include eyebrow pencils, highlighters, blushes, bronzers and more. And collaborations with YouTube's brightest beauty stars (such as Kathleen Lights and Amanda Steele) keep ColourPop fresh and in-touch with evolving industry trends. Oh, and all products are cruelty-free and most are vegan.
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